Churches are fighting, giving away guns, and handing out prizes. Two thoughts:
1) The medium is the message. That is to say, the way you deliver information is itself part of the information you are delivering. I’ll be straightforward: it’s hard to proclaim the Gospel of enemy-love when you are beating others up, it’s difficult to worship the Prince of Peace when you are salivating over lethal weapons, and it’s plain silly to attempt to call people out of materialism by giving them expensive luxury items.
2) Second thought: all that said, sometimes satire is the most biting critique.
Thank you, Stephen Colbert: